Viajante87 | London, UK
Viajante87
Scroll Squarespace Website + Complete Brand Identity Design Case Study
Learn how we helped Viajante87 create a distinctive digital presence by delivering a Complete Brand Identity Design and Scroll Squarespace Website tailored to its globally inspired nightlife concept.
AN IMMERSIVE BRAND EXPERIENCE ONLINE
A SEAMLESS ONE-PAGE USER JOURNEY
A REFINED HOSPITALITY BRAND IDENTITY
A DISCOVERY-LED BOOKING EXPERIENCE
Project Overview
The Client
Viajante87 is a Latin American-inspired cocktail bar in Notting Hill, London, built around culture, travel, and flavour-led mixology. The venue combines signature cocktails, warm hospitality, late-night energy, private events, and cultural programming to create an experience that feels intimate, elevated, and transportive.
The Challenge
The brief called for a complete identity and scroll-style Squarespace site that could capture the bar’s sense of movement, mood, and cultural depth in a way that felt polished and memorable. The brand needed to feel distinctive and atmospheric while still making it easy for guests to understand the offer, explore events, and move confidently towards reservations and enquiries.
Our Approach
Visuable Packages
To bring the concept to life, we delivered a focused brand and web solution designed to unite storytelling, atmosphere, and usability:
What We Delivered
Complete visual identity: We created a cohesive brand system designed to express Viajante87’s globally inspired personality with a look that feels refined, energetic, and memorable.
Single-page Squarespace design: We built a custom scroll website that guides visitors through the full brand story in one seamless journey, making the experience feel immersive from the first section to the last.
Typography and colour direction: We shaped a visual language that supports the bar’s intimate, nightlife-led atmosphere while keeping the brand polished and easy to recognise.
Story-led page structure: We organised the site around key moments including brand introduction, events, private hire, newsletter sign-up, and contact details so visitors can quickly understand the offer.
Conversion-focused calls to action: We placed booking and enquiry pathways throughout the site to support reservations, event interest, and deeper engagement without interrupting the mood of the design.
Mobile-friendly user experience: We refined the layout for smooth scrolling and clear navigation across devices, helping guests browse menus, events, and booking links with ease.
The Results
UX & UI Design Outcomes
Immersive digital atmosphere: The website creates a strong first impression by translating the bar’s cocktail-and-culture concept into a digital experience that feels transportive and intentional.
Clearer customer journey: A well-paced scroll structure helps visitors move naturally from brand story to events, private hire, newsletter, and contact details without friction.
Stronger brand consistency: The identity and website work together to present one cohesive experience, helping Viajante87 feel more established, recognisable, and premium.
Improved booking readiness: With reservations, event information, and contact points clearly integrated throughout the site, the design supports both spontaneous interest and planned visits.
Creative Execution
Impact and Creativity
The creative direction centres on the idea of discovery. From the opening “Cocktail X Culture” statement, the site immediately frames Viajante87 as more than a bar; it presents it as an experience shaped by travel, flavour, and atmosphere. The design leans into contrast, mood, and rhythm, helping the brand feel vibrant without becoming overwhelming. This is where the one-page format works especially well. It allows the story to unfold gradually, much like a night out itself, building intrigue section by section. The result is a digital presence that feels both editorial and inviting.
Functionality and User Experience
The site’s structure is simple, but it is used with purpose. Visitors can quickly access reservations, events, the menu, and contact information from the top navigation, while the scroll layout creates a fluid browsing experience underneath. Key sections are broken into digestible moments, which keeps the journey easy to follow even as the visual tone stays rich and atmospheric. Calls to action are placed where intent naturally builds, especially around reservations and private hire. This makes the experience feel considered rather than sales-heavy. It supports both new visitors discovering the venue and returning guests looking for practical information.
Branding and Storytelling
The branding story is rooted in movement, culture, and escape. Viajante87 positions itself around global inspiration and Latin American warmth, so the identity needed to feel expressive yet elevated. A complete brand approach helps create that balance by giving the business a recognisable personality beyond the venue itself. The website copy reinforces this through language around discovery, signature creations, and cultural experiences, while the visual direction supports a more sensory reading of the brand. Together, these elements turn the venue into a narrative rather than just a list of offers. That storytelling depth is what helps the brand stand apart in a crowded hospitality space.
Execution and Design Excellence
This project shows how a scroll site can feel premium when the pacing, hierarchy, and identity are handled with care. Rather than overcomplicating the structure, the design uses clarity as a strength and lets the brand atmosphere do the heavy lifting. Sections for events, private hire, newsletter, and contact all feel connected to the wider story instead of treated as separate utility blocks. The result is a site that is both expressive and useful, which is exactly what a strong hospitality website needs to be. Built on Squarespace, it also gives the client a flexible and manageable platform behind the scenes. The final execution feels sleek, cohesive, and aligned with the bar’s distinctive concept.
summary
Viajante87 needed a digital presence that could capture its unique mix of culture, cocktails, and nightlife in a way that felt polished and easy to navigate. By combining a Complete Brand Identity Design with a Scroll Squarespace Website, we created a cohesive experience that brings the venue’s atmosphere to life online. The final result is immersive, strategic, and built to support both brand perception and guest action. It is a strong example of how thoughtful design can turn a hospitality concept into a memorable online journey.
Brand photography courtesy of Viajante87
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