Kelly Alley Photography | Kansas, USA
Kelly Alley Photography
Essential Identity, Full Squarespace Website & Complete SEO Boost Case Study
Learn how we helped Kelly Alley Photography elevate her brand presence, refine her visual identity, and increase organic visibility by delivering an Essential Identity, a Full Squarespace Website, and a Complete SEO Boost.
+4%
Increase in site visits
+54%
Increase in page views
+30%
Increase in website clicks
+4
Avg. ranking improved
Project Overview
The Client
Kelly Alley Photography captures heartfelt, timeless, and expressive moments for families, couples, and individuals. Her website showcases an inspiring collection of lifestyle and portrait photography, designed to help clients feel confident in choosing a photographer who brings artistry and intention to every session.
The Challenge
Kelly needed a refreshed brand identity that incorporated black and “Tiffany” blue while feeling professional, classic, and slightly modern. She also needed a clean website layout to display photography in a cohesive way, alongside SEO support to help her rank higher and reach more of her ideal clients.
Our Approach
Visuable Packages
To help Kelly elevate her brand and website performance, we delivered:
What We Delivered
Brand Identity Refresh: Updated colours and refined the logo to create a classic yet modern look that feels polished and professional.
Custom Homepage Layout: Designed a clear, styled layout that beautifully blends brand visuals with photography for an engaging first impression.
Modern Photography Showcase: Created a cohesive visual system that highlights imagery with spacious layouts and balanced compositions.
Targeted SEO Research: Identified high-impact keywords aligned with Kelly’s location and photography focus to improve ranking opportunities.
Technical SEO Enhancements: Strengthened site structure with faster load times, improved indexing, and cleaner page formatting.
On-Page SEO Improvements: Refreshed meta tags, page titles, and content structure to drive better search visibility and user engagement.
The Results
The Numbers
Visits +16: Traffic increased from 378 to 394, showing early visibility gains after SEO improvements.
Bounce Rate -22%: Bounce rate dropped from 82.26% to 63.38%, signalling a more engaging user experience.
Clicks +9: Clicks increased from 30 to 39, reflecting stronger search presence and more compelling search snippets.
Page Views +290: Page views grew from 534 to 824, showing deeper exploration and better content relevance.
Unique Visitors +14: Unique visitors rose from 322 to 336, highlighting steady audience growth.
CTR +0.7%: Click-through rate improved from 1.1% to 1.8%.
Average Position +3.8: Rankings improved from an average position of 46.1 to 42.3.
“Simple, fast, and professional website delivery. Thanks so much Visuable - highly recommended.”
Creative Execution
Impact and Creativity
The redesigned website for Kelly Alley Photography puts imagery at the heart of the experience. The homepage opens with strong visual storytelling, using clean spacing and modern framing to elevate each photo. The refreshed identity introduces an elegant black and Tiffany blue palette, giving the brand a sophisticated personality that feels both classic and current. Every layout decision supports the photography, allowing colours, emotions, and details to shine without distractions. The site feels calm, inviting, and expressive—mirroring Kelly’s artistic approach.
Functionality and User Experience
The website is structured for intuitive browsing, making it easy for visitors to explore galleries, learn about services, and book sessions. A clean hierarchy and improved mobile responsiveness ensure seamless viewing across all devices. Navigation is simplified and clear, guiding users to key pages such as galleries, about, and contact. The updated layout supports longer browsing sessions and reduces friction, contributing to a significantly lower bounce rate and higher engagement.
Branding and Storytelling
Kelly’s refreshed brand identity blends professionalism with warmth. The black and Tiffany blue colour palette creates a memorable and instantly recognisable visual signature. Simple typography and consistent styling bring cohesion across all pages. The mix of classic and modern cues reflects Kelly’s photography style—timeless with a contemporary touch. The brand now tells a stronger story, positioning Kelly as both artistic and approachable.
Execution and Design Excellence
Every design element has been thoughtfully crafted to support user experience and visual appeal. High-resolution image placements, balanced whitespace, and consistent layouts elevate the overall brand presentation. The site’s technical execution meets industry best practices, ensuring fast load times, clean code, and SEO-friendly structure. The combination of strategic design and polished execution results in a website that is both beautiful and high-performing.
Summary
Kelly Alley Photography now has a cohesive brand identity and a modern website that showcase her artistry with clarity and style. The visual refresh creates a timeless, professional look, while the custom layout elevates her photography across every page. Supported by a strong SEO foundation, the website now attracts more visitors, engages them longer, and performs better in search results. This project blends design excellence with strategic optimisation—helping Kelly’s brand grow with confidence.
Brand photography courtesy of Kelly Alley
Consult with our Experts
Amazing brands start with an understanding of your goals and vision.
Our team understands the challenges of launching a brand online, and we’re here to answer all your questions and simplify the process for you. Let’s go!
Our Success Stories
Get inspired by real stories of how our designs have made a difference for brands like yours.
