Squarespace Campaigns vs Flodesk: Which Is the Best Email Marketing Tool?
Your website might be where people discover your business, but email allows you to continue the conversation after they leave.
A thoughtful email strategy can help you welcome new subscribers, share useful content, promote services and products, and nurture relationships with people who might not be ready to buy immediately. The question is which platform should you use to make all of that happen?
For Squarespace website owners, two popular choices are Squarespace Campaigns and Flodesk email marketing. Both can help you create attractive emails, build an audience, and automate parts of your marketing. They simply approach the job differently.
Squarespace Campaigns keeps your website and email marketing closely connected within the Squarespace ecosystem. Flodesk gives you a dedicated email marketing environment with an emphasis on visual design, audience segmentation, and increasingly sophisticated workflows.
So, which is the best email marketing tool for your business? The answer depends on what you want email marketing to achieve, how complex your customer journeys need to be, and how much flexibility you want as your audience grows.
What are Squarespace Campaigns?
Squarespace Campaigns, officially called Squarespace Email Campaigns, is Squarespace’s built-in email marketing solution. It lets businesses create mailing lists, design branded emails, send one-off campaigns, set up automated emails, and monitor audience engagement.
Its biggest appeal is simplicity.
If your website already lives on Squarespace, keeping your email marketing within the same ecosystem can make managing your digital presence feel much more straightforward. Your website, subscriber lists, online shop and campaigns can work together without requiring an entirely separate email marketing platform.
You can customise email designs to reflect the visual identity of your website, create mailing lists and send campaigns directly from Squarespace. You can also set up automations based on subscriber activity, form submissions and customer purchases. Current Squarespace Campaigns plans include automations, although automated sends count towards the monthly email send allowance.
That connection is particularly useful for smaller businesses that want email marketing to support their website without turning marketing technology into another major project to manage.
For example, a consultant might use a Squarespace form to collect newsletter subscribers and send regular insights through Squarespace Campaigns. A small online shop could follow a purchase with an automated message. A service business could respond to a form submission with a carefully written follow-up.
Everything stays relatively close to home.
What is Flodesk email marketing?
Flodesk email marketing is a dedicated email marketing platform built around visually engaging emails, straightforward list building, and automated customer journeys.
Like Squarespace Campaigns, Flodesk allows you to create branded newsletters and campaigns without needing to code them yourself. You can choose a professionally designed template or create an email from scratch, adjusting elements including typography, colours, imagery and layouts to suit your brand.
Where Flodesk starts to differentiate itself is in its broader email marketing environment.
Its workflow functionality allows businesses to build automated sequences triggered by subscriber actions. Depending on your plan and integrations, workflows can begin when somebody joins a segment, submits an opt-in form, makes a purchase or abandons a cart. You can then create a journey involving emails, waiting periods, and different paths based on subscriber behaviour.
This can make Flodesk email marketing particularly appealing to businesses that see email as an important part of their wider marketing strategy rather than simply a way to send an occasional newsletter.
A coach, for example, could create a welcome sequence that introduces their approach over several emails. A creative business could deliver a free resource before moving subscribers into a nurture sequence. An ecommerce brand could build post-purchase communication designed to encourage reviews and repeat purchases.
The objective is the same as any good email strategy: send the right message at a useful moment rather than emailing everyone exactly the same thing.
Squarespace Campaigns vs Flodesk: the main difference
The clearest difference comes down to integration versus specialisation.
Squarespace Campaigns is attractive because it is closely connected to Squarespace. Flodesk is attractive because email marketing itself is the centre of the platform.
That distinction matters more than an endless comparison of individual features.
If you already manage your website, forms and perhaps ecommerce through Squarespace, adding Squarespace Campaigns can create a streamlined system. There are fewer platforms to move between, and the learning curve can feel more manageable.
If you want email to become a more developed marketing channel, however, Flodesk gives you greater room to create sophisticated subscriber journeys.
Neither approach is automatically better. The best email marketing tool is the one that matches the way your business actually works.
Design and branding
Strong email marketing should feel like a natural extension of your brand.
When someone moves from your website to your newsletter, they should still recognise the same business. Colours, typography, imagery, messaging and overall personality all contribute to that continuity.
This is an area where both platforms have plenty to offer.
Squarespace Campaigns includes professionally designed email layouts that can be customised to complement your website. For brands already using Squarespace, the connection between the two can make maintaining a cohesive visual presence easier.
Flodesk has also built much of its reputation around design. Its template-led editor gives businesses plenty of creative freedom to build visually polished campaigns without needing specialist design or development skills.
The important consideration is how much design flexibility you actually need. More creative options are valuable when you intend to use them strategically. If your priority is sending a clean monthly newsletter that feels consistent with your Squarespace website, simplicity may be an advantage rather than a limitation.
Remember that good email design is not simply about making something beautiful. It should make the message easier to understand and the next action easier to take.
Email automation and workflows
This is where your decision may become clearer.
Squarespace Campaigns supports automated emails connected to three main areas: subscriber activity, form responses and customer activity. This gives businesses useful opportunities to create welcome emails, acknowledge enquiries and communicate with customers after purchases.
For many small businesses, that can be plenty.
Flodesk places more emphasis on workflows. Its automation tools allow you to connect multiple steps and create branching journeys based on subscriber data and behaviour.
This means you could create a sequence such as:
A subscriber completes a particular form and enters a relevant audience segment.
They receive a welcome email followed by educational content over several days.
Their journey changes depending on their behaviour or information associated with their subscriber profile.
They eventually receive a relevant service, product, or sales message.
You certainly do not need an elaborate automation system simply because the technology exists. A short, well-written welcome sequence can create far more value than a complicated workflow without a clear purpose.
Think about the customer journey first. Then choose technology that makes that journey easier to deliver.
List building and audience management
Growing an email list gives your business something particularly valuable: an audience you can communicate with directly.
Social platforms can be useful for discovery, but your reach is influenced by algorithms and changing platform priorities. An email list creates a more direct connection with people who have actively chosen to hear from you.
Both Squarespace and Flodesk provide tools for capturing and managing subscribers.
Squarespace makes sense when your website is already the centre of that process. Visitors can discover your business, join your mailing list and receive communications through connected Squarespace tools.
Flodesk provides forms and landing pages alongside audience segmentation, making it possible to organise subscribers according to their interests or actions. Its current free plan also includes tools for building an audience through forms and landing pages, although sending marketing emails requires a paid email plan.
When deciding on the best email marketing tool, consider what happens after somebody joins your list. If everyone receives broadly the same content, a simpler setup could serve you perfectly well. If different audiences need noticeably different communication, stronger segmentation and workflow tools become much more valuable.
What about pricing?
Pricing deserves careful consideration because the two platforms structure their email marketing offers differently and those structures can change.
Squarespace Campaigns plans use monthly email send allowances. Your chosen plan affects how many emails you can send each month and whether Squarespace branding can be removed from your campaigns.
Flodesk changed its pricing model for new customers in December 2025. Its paid plans are now priced according to the number of active subscribers, while paid plans include unlimited email sends. Different tiers provide different levels of access to workflows, analytics, and commerce functionality.
This means comparing the headline monthly prices alone will rarely tell you which platform offers better value.
Instead, consider:
The number of active subscribers you have now and realistically expect to have.
How frequently you intend to email them.
Whether you need simple campaigns or more developed automation.
Which additional tools you would otherwise need to pay for separately.
How much time each platform could save you when managing your marketing.
The cheapest platform can become surprisingly costly if it limits what you want to do or creates unnecessary manual work. Equally, paying for advanced features you never use adds complexity without creating meaningful value.
Is Squarespace Campaigns best for small businesses?
For many Squarespace-based businesses, it can be a very sensible starting point.
If you want to send a newsletter, announce a new service, welcome subscribers, and create straightforward automations, Squarespace Campaigns keeps the process accessible.
There is also value in reducing the number of systems behind your business. Every additional platform brings another login, interface, subscription and process to understand. Keeping things simple can save time and make it much easier to stay consistent with your marketing.
Squarespace Campaigns can therefore work particularly well for consultants, creative professionals, small service businesses and growing brands whose email requirements remain relatively straightforward.
When is Flodesk the better choice?
Flodesk email marketing starts to become particularly attractive when you want email to play a larger role in your customer journey.
You may want different welcome journeys for different lead magnets. Perhaps you sell digital products and want subscribers to receive different communications according to their actions. Maybe you want to create longer nurture sequences that introduce people to your expertise before presenting an offer.
In these situations, having a dedicated email marketing platform can give you more flexibility.
Flodesk can also suit visually led businesses that want plenty of creative control over their campaigns while keeping the editing experience approachable.
The important point is to choose it because those capabilities support your strategy, rather than because more features automatically mean better marketing.
Squarespace Campaigns or Flodesk: which should you choose?
If you are still deciding, start with your actual requirements rather than the software.
Choose Squarespace Campaigns if you already use Squarespace, value simplicity, want your website and emails closely connected, and primarily need newsletters and straightforward automated communication.
Consider Flodesk email marketing if email is becoming a more substantial part of your marketing strategy, you want greater flexibility with automated workflows and segmentation, or you expect to build several different subscriber journeys.
For some businesses, Squarespace Campaigns will be the best email marketing tool because it provides exactly what they need without unnecessary complexity. For others, Flodesk will create the additional flexibility needed to turn email into a more sophisticated marketing and sales channel.
Your email platform should support your wider digital strategy
Choosing between Squarespace Campaigns and Flodesk is ultimately only one part of creating an effective online presence.
Your website needs to attract the right people. Your brand needs to create a memorable impression. Your copy needs to communicate why your business matters. Your SEO strategy needs to make your website easier to discover. Then your email marketing can continue nurturing those relationships after visitors join your audience.
Because finding the best email marketing tool is useful. Creating a strategy that gives people a reason to subscribe, read and eventually take action is what makes that tool valuable.
Ready to make your website and email marketing work better together?
Choosing the best email marketing tool is only one part of building a digital presence that supports your business. The real value comes when your website, email marketing, content and customer journey all work together with purpose.
At Visuable, we create strategic Squarespace websites designed around your brand, your audience and the way your business needs to grow. From website design and copywriting to SEO and integrations, we can help you create a connected digital experience that feels beautifully considered and works hard behind the scenes.
Whether you want to connect Squarespace Campaigns, set up Flodesk email marketing or simply understand which tools make the most sense for your business, we can help you find the right approach.
FAQs
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Yes. Squarespace Email Campaigns is Squarespace’s email marketing feature. It allows you to build mailing lists, create branded campaigns, send emails and set up selected automations connected to subscriber, form and customer activity.
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Yes. Flodesk can be used alongside a Squarespace website. This gives you the flexibility to use Squarespace for your website while managing email subscribers, campaigns and workflows through Flodesk.
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The best email marketing tool depends on your requirements. Squarespace Campaigns can be an excellent option if you already have a Squarespace website and want a simple, connected email solution. Flodesk can suit businesses that want more developed workflows, segmentation and a dedicated email marketing environment.
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Yes. Current Squarespace Campaigns plans support automations based on subscriber activity, form submissions and customer activity. Automated emails count towards your monthly send allowance.
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Yes. Flodesk workflows can create automated email sequences using triggers, time delays and different paths. This can support welcome sequences, lead nurturing and purchase related communication, depending on your setup and plan.
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Yes. Visuable can help connect your domain and chosen email campaign provider and provide guidance for the setup. You will need to create and purchase the relevant accounts independently before the connection is completed.
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It is worth considering from the beginning, even if you are not ready to send regular newsletters immediately. Adding a thoughtful email signup opportunity to your website gives interested visitors a way to stay connected with your brand, helping you build an audience that you can nurture over time.
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