Founder's Thoughts – Branding Building Workshop

2018

Helping entrepreneurs accelerate their business success through our first Define Your Brand Workshop.

Define Your Brand – Personal Branding Workshop in Bristol

On the 10th of May, I ran my very first Define Your Brand Workshop, which took 12 fantastic business owners through my signature ‘Define Your Brand’ process. The aim of the workshop was to bring entrepreneurs together in one room to help them define a strong foundation for their business success through a guides step by step process, so that they can benefit from my expertise, as well as peer-to-peer brainstorming.

The workshop was attended by business owners at the various stages of their journey, including start-ups, scale-ups and changing directions, and from many industries including: styling, coaching, wedding, photography, countryside fashion, writing, social media and more!

Some of the attendees were at the very early stage of their business and wanted to validate their idea, define their target audience and formulate their offering. A few had their concept and product and were on the cusp of launching to the world so were looking for guidance with creating a beautiful visual identity that would help them stand out in a saturated marketplace and attract their ideal clients. Others had been operating for years but felt they had lost touch with their brand identity, that it was bland and they needed to revive it and reposition it to regain clarity, focus and vision.

No matter what the problem is with the brand, the answer is always the same. Whether starting out, looking to create an exciting identity or changing direction, one has to define their brand foundation and later align their visual identity with it so that they externalise their business concept and communicate what they are about to their ideal customers.

Person writing in a journal with a laptop, tablet, coffee, and photos on a wooden table — Take a FREE Brand Audit Quiz

If you would like an instant brand audit to find out which areas of your brand could do with more attention, then we have created a quick and easy online quiz with an instant report!
In 9 simple questions (around 3 min of your time) you can assess where you are on your brand journey and what step to take next and understand all of the different components that are needed to create a successful brand.

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During the workshop, I took attendees through my ‘Define Your Brand’ process which consists of brand strategy, clarity and creativity elements. It is the exact same framework that I use when working with my 1:1 clients to understand their business better, pin-point their vision and visualise the essence of their brand so that I can translate it into their brand designs, photos, websites and marketing communications. Everything you would need to kickstart your online brand.

here is what ‘Define Your Brand’ process involves:

Strategic Direction — self-led reflective assignments to define the brand value, audience, product range, identity, voice, mission, essence and visual vibe.
Brand Clarity — a 1:1 consultation to discuss everything in detail and pin-point the exact brand vision that our clients have for their business.
Creative Direction — the best part! A fun and collaborative process of translating the brand vision and creative inspirations into a concise Moodboard to visualise the essence of a brand and create a colour theme that perfectly captures the feelings and emotions that our clients want to project to their audience.

And what happens next!?

Once the planning and prep work is done, the brand elements that we’ve defined and visualised are there to be used as a basis for developing the creative brand toolkit. No matter if one is looking to DIY their brand, use their own designer or work with us (which we of course believe is the best way forward), the groundwork will help get focus and clarity to achieve the most accurate result for their vision.

For those who decide to work with us, we have 3 key packages and many ad-ons to choose from when it comes to creating the brand toolkit:|

Brand Design (Logos, colour palette, typography, social media style)
Brand Photos (A unique set of images that tell the brand story)
Website Design (an ultimate package with all the above + website)
I really loved helping my attendees to define their brand. The workshop started off with everyone being rather quiet. Then something amazing happened. Once I got people talking about their businesses and we started taking businesses apart from a brand strategy point of view, everyone opened up and told us about their hopes and dreams as well as insecurities and blocks that hold them back from up-leveling their business. The most interesting thing for me was some attendees own views of themselves and their businesses in relation to how others perceived them and their businesses.

Many of us have self-imposed views and insecurities that hold us back. I remember very well when I was starting out and didn’t understand the worth and value of what I offered. I tried to sell my services at super low rates, put cheap promotions out and spam my Facebook network with it. I did not understand why people were not buying from me. Nothing seemed to work. Nothing, until I understood that I needed to define my brand and only speak to people who actually value what I have to offer. This was 6 years and 5 businesses ago. I was so determined to understand the art and science of strategic branding whilst practicing on the 5 previous businesses that I had in the past, that in the end I actually cracked the code and became an expert on the topic. That’s what lead me to finally launch Visuable. I now apply all my hard earned learnings to help other business owners alike. This is why I am so passionate about it. It has revolutionised my life and my business!

Lidia Drzewiecka creative director visuable

You need to know your value so that you can project it onto the right people with intention. You need to know who your ideal clients are so that you can come up with the best solution to their problems that will help them achieve their hopes, dreams and aspirations. You need to know what they value most so that you can create a brand narrative around your business that will help tell your story, project your value and attract them to you.

When you do that, something magical happens. You no longer have to chase clients, they will chase you. In fact, if you communicate the value of your brand and the benefits of your product or service to your ideal clients correctly, they will move mountains and cross continents to work with you.

Some clients tell me that when they first speak to me, it’s like I am in their head, reading their mind. Those are my ideal clients who happen to have the exact problem that I’ve created my services for. How do I attract them? I tell stories and project values of my brand through my website, social media, blogs and many other communication channels so that my ideal clients understand that our services are meant for them.

In fact, I am doing it all along in this journal (it’s in my blood now). I am telling you the story of my workshop, you get an insight into what my business is about so that you identify yourself as someone who has the exact problem that we solve and is looking for help solving it. Or not.

Simple (Well not that simple, but totally doable if you know the right steps).

What people are saying after attending ‘Define Your Brand’ Workshop:

Summertime in Poland

May was a brilliant month for me at the studio, although extremely full. To relax, I’ve decided to spend the bank holiday weekend visiting my family back in Poland. I only visit home 3–4 times per year so those visits are super precious for me. To my immense delight, Poland is currently enjoying temperatures of 30C (which is not usual for this time of the year as our summertime starts on the 21st of June).

Since summer came early this year, and summer in Poland is the best, 😍 as we have great outdoors, 50km of lakes at our doorstep and delicious organic fruit and veg season – I had the best time ever!I’ve been going to the lakes, sunbathing, BBQ-ing and making sausages on a bonfire! I’ve caught-up my family and friends and even created a full marketing strategy and automated systems set-up for my sisters online business empire 😂 (an entrepreneur on holidays right!?).

I was sad that my visit only lasted 6 days, 2 of which I’ve spent travelling. I love the Summertime in Poland so much that I might try to squeeze another visit at the end of June as my friends are planning to hire a boat and cruise the lakes for the weekend 😍