Viva Magneta – Pantone Colour of the Year for 2023

Your Monthly Source of Brand Inspiration from the Visuable Creative Team

Pantone has revealed its Color of the Year for 2023: Viva Magenta.

A brand-new colour "brave and fearless, whose exuberance promotes a joyous and optimistic celebration."

The shade falls under the red family and is inspired by the tone of cochineal extract, one of the most precious dyes historically used to colour textiles, cosmetics, and food.

It revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and boundaryless shade that manifests a stand-out statement.

It is a colour that is audacious, full of wit, and inclusive of all.

Pantone wants this colour to welcome anyone and everyone who has the same zest for life and a rebellious spirit.

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