Brand Identity Design Services
Visuable is an award-winning digital agency partner trusted by over 1,500 brands in the USA, UK, Europe, and beyond.
Visuable is an award-winning digital agency partner trusted by over 1,500 brands in the USA, UK, Europe, and beyond.
Do you find it difficult to convey what makes your business special? Are you losing time and opportunities trying to connect with your ideal customers? We know how frustrating it can be when your brand doesn't capture attention or reflect your vision.
Among millions of brands, yours is one of a kind. At Visuable, our mission is to ensure everyone knows it.
Your audience should see themselves in your brand, we ensure they do. Our team of design experts will capture your unique essence of your brand and translate it into an iconic look that resonates with your audience. Whether you’re starting fresh or refreshing an existing brand, we’ll bring your vision to life and set you apart in a way that truly feels like you.
We believe your brand should express your vision in a way that connects with your audience. Our collaborative process dives into your goals and aspirations, ensuring we capture that unique essence that makes your brand unforgettable.
We understand that high-quality branding elevates the perceived quality of your products. At Visuable, we're passionate about bringing your vision to life. From brand identity and visual storytelling to strategy and cohesive design, we have the experience to make your brand stand out. Let’s work together to build a brand that truly stands out.
We’ve successfully delivered over 1,000 brand projects, all backed by meticulous attention to detail. With a wealth of five-star client reviews, you can trust us to bring your vision to life with care, expertise, and proven results.
We start by diving into your story and vision, then shape a visual identity that truly reflects who you are. Every element—from colours and typography to your logo and brand guidelines — comes together in a way that resonates with your audience. The result? A cohesive brand that stands out, inspires trust, and empowers you to grow confidently in any market.
For those looking to establish a distinctive brand personality including a custom logo, colours and typography, supported by an imaginative set of graphics.
WHAT’S INCLUDED
Brand discovery & planning questionnaire
60-min onboarding call
Logo design (primary, secondary, symbol and favicon)
Typography selection with up to 3x font styles
Colour palette development with up to 6x colors
10x brand graphics to enhance the brand personality
Social media banners & templates pack
1x Branded letterhead design (jpg & Word files)
3x Brand design phases
3x 30-min project progress call
Brand identity design guidelines
TIMELINE: 3-4 Weeks Process
PAYMENT PLAN: 50% on Booking, 50% on Delivery
RECOMMENDED ADD-ONS:
Expedited delivery within 2 weeks USD1000
6x unique hand-drawn icons USD595
3x digital pattern designs USD595
1x hand-drawn illustration from USD595
1x Logo animation / custom video edit USD595
For those looking to create a minimal yet stylish brand personality including a refined wordmark logo, colours and typography.
WHAT’S INCLUDED
Brand discovery & planning questionnaire
60-min onboarding call
Logo design (primary, secondary, symbol and favicon)
Typography selection with up to 3x font styles
Colour palette development with up to 6x colors
2x Brand design phases
2x 30-min project progress calls
Brand identity design guidelines
TIMELINE: 2-3 Weeks Process
PAYMENT PLAN: 50% on Booking, 50% on Delivery
RECOMMENDED ADD-ONS:
Expedited delivery within 1 week USD1000
Branded Letterhead (printable PDF and Word Doc files) USD395
10x Brand Graphics with your logo elements USD395
Social Media Banners and Templates Pack USD595
6x unique hand-drawn icons USD595
3x digital pattern designs USD595
1x hand-drawn illustration from USD595
1x Logo animation / custom video edit USD595
Unlock even more potential with our brand-building add-ons. From brand direction consultancy, through bespoke illustrations and marketing collateral, our add-ons are designed to create an iconic brand identity that stands out from the crowd.
Squarespace Website Design from USD2195
E-commerce Website Design from USD4995
Website Copywriting from USD1395
We've earned a 5.0-star rating from over 100 clients on Google My Business!
Working with Zeynep at Visuable was a fantastic experience! Her innovative, strategic approach and warm, calming presence made each meeting a joy. Her expertise in design, layout, and branding helped bring my personal brand to life seamlessly. Highly recommend Visuable for its incredible value!
— Kelsey Doyle, Soulentravel
The Visuable team did a great job creating my branding package. The designs are modern and appealing and will set my business up for success.
— Rebecca Rockafellar, Rebecca Rockafellar Coaching
Really captured and brought my brand to life, and the team had very good attention to detail. Thank you!
— Dija Ayodele
The process was really fantastic and easy. I had opinions on how the site and brand should look, and the designer brought them to life.
— Karen Lee Davis, Branding and Marketing Leader
Really happy with the Visuable team. They did a great job creatively and their communication was outstanding. Would use again!
— Andrew Wadey, Founder of Splash Paediatric Therapy
The design was perfect. Inka has a great eye for sleek, clean design, and she's so easy to work with. Our branding ideas and conversations were very discussion-oriented, with lots of good brainstorming. The final product really captured my vision and Inka's expertise took it to a place way past what I imagined.
—Zev Bannett, Founder of Yesod Blocks
Thank you Lidia and Inka...super excited about it all. I am very grateful. Love love it!!! Testimony to how good Inka is and how great you both are...I am grateful for all your patience and support in helping create something I am proud of. From my heart, Thank YOU BOTH!!!
— Cheryl Geoffrion, Founder of Literally the World
Lidia is incredible at what she does. She has a way of seeing you, your aspirations and your dreams while also opening your eyes and coming with great advice. It's so fascinating to see how she manages to find the ideal words to describe simple processes and procedures to make them attractive to my customers. After just one session with Lidia I felt so reassured of myself and my business. It's already one of the best investments I have done.
— Karolina Wahlman, Founder of Wahlman Wedding House
My experience working with Lidia has been absolutely outstanding! From the first discussion through to training, advice, implementation, strategy and more Lidia has been there every step of the way. Lidia has been a breath of fresh air for me and a major confidence boost regarding my web presence, and the outcome of working with her has resulted in a dramatic increase in enquiries and in increased sales for me!Working with Visuable has really pushed my brand to the next level.
— Sarah Cook, Founder of Come Network With Me
It was a much bigger process than I had imagined. It took me on a journey of transformation. It helped me to rediscover my vision, what I was passionate about, who I wanted to become and what I wanted my message to be. Being able to talk to Lidia allowed me to gain clarity. I found the branding questions really powerful in giving me insight and a foundation to work with. At the beginning I couldn't answer all of the questions; leaving an established business meant I had to rethink my existing vision and create a new way to work. However, as time went on, those questions supported me in evolving, a process that continues.
— Ismene Cole, Transformational Coach
The advice was excellent. Honest, informative and inspiring. I have genuinely loved working with Lidia. It's always a challenge to gather ones thoughts and Lidia managed to condense things for me superbly.
— Ricky Wilkes, Founder of Wander
Lidia not only has the experience that supports her guidance, she also has an honest, open, and extremely helpful method of communication. A single call with Lidia helped me more than my past month of Googling. Save yourself valuable time and get straight to finding your brand and launching your business. Lidia helped me organize, structure, and focus my dream of starting my own business into something obtainable.
— Rachel Wood, Founder of Ray’s Photography
I’m never relaxed in photos ... absolutely hate smiling and always hide behind my oversized sunglasses ... but something amazing happened on this day: Lidia had the incredible ability to make me feel so comfortable & smiley that I couldn’t stop! She really is amazing! The whole day was fantastic! Thank you Lidia for showing anther side of me that I always hide! My expectations are blown out of the window! So extremely happy with these amazing pictures.
— Michelle Sanfilippo, Personal Stylist
I would wholeheartedly like to recommend Lidia from Visuable, who will help you make your dream a vision and your vision a reality by supporting you through your brand strategy development. Lidia is the best, the most honest and creative person I have ever met.
— Lucie Druitt, Founder of Itsaboo
Lidia’s brand mentorship gave me a clear vision of exactly what I needed to do with my production company website and how I can keep visitors on my site longer. She explained how to build the trust of potential clients through my web presence, it’s now much easier to impress the clients I want to work with.
— Luke Fleming, Founder of Mint Flicks
In just 90 minutes, we’ve defined my entire service range. I got exactly what I wanted form the session and more! This is like the core of my business now! Thank You Lidia
— Nina Taylor, Fitness Instructor
Lidia planned and structured the day very well and made sure that we got a huge variety of photos for me to choose from. Lidia was excellent at getting the results I wanted and making me feel at ease - I loved the experience! She was motivational, supportive and had a lot of energy. She is incredibly passionate about what she does and this is what I initially bought into. I posted two new brand photos on social media. Instead of 200 views I was getting over 4000 views which is incredible!
— Catherine Bicknell, Founder of Yogi Moms
Visuable has taken brand photos and provided brand specific advice and guidance that has helped us gain clarity and make our visual appearance more coherent. Lidia and the team perform some sort of magic. If you haven't had the pleasure of working with them yet, what are you waiting for?
— Kimba Cooper, Founder of Kimba Digital
Me and my boyfriend have set-up an instagram profile around fitness and nutrition advice. We’ve been building a steady following but struggled to think about ways to monetise our audience. Through Lidia’s mentorship, we’ve developed a range of digital products and services. We also had our website designed by Visuable. Within 3 months after our website launch, we were able to transform our Instagram side hustle into a profitable full-time business which now sells globally. Thank you Visuable!
— Anna and Michal, Founders of BeFit4Life
I am over the moon with what Visuable created for me! I wanted a brand that represent who I am and it's unique to me. Lidia and her team have worked with me to pinpoint the personality of my business and translated it perfectly into designs which are just PERFECT for what I need.
– Joy Boyce, Founder of The Social Detail
Lidia is so lovely and friendly, she made the day of the shoot really fun for me! It felt like having my friends round, having a laugh but resulting in amazing photos for my business. When the day came to an end, I was a little sad that it was over and felt that I already want to do another one!
— Amy Box, Singer and Vocal Coach
Lidia’s brand clarity consultation helped give me a clear vision of exactly what I needed to do with my production company. I love the photos Visuable created for me, they took my website to another level.
— Luke Fleming, Founder Of Mint Flicks
I was nervous & overwhelmed initially but Lidia had a step by step plan which really helped me to feel at ease. I'm very happy with the support I received from Lidia and her team. The photo-shoot day went smoothly and I had so much fun along the way! I absolutely love the photos!
— Shereen Pasha, Brand Clarity Strategist
Absolutely fantastic. Lidia and the team really understood us and allowed us to feel comfortable when working with them. The photo-shoot day was fun and relaxed and Lidia and her team captured images that truly showcase what we're about!
— Alison Edgar, Entrepreneur's Godmother
Visuable is like magic! I never thought we could look so good
— David Kirkpatrick, Co-Founder of Tria Recruitment
I loved working with Lidia. She is fun, relaxed and very professional. She provided me with plenty of guidance and inspiration to get prepared before the shoot, so I felt confident that our visions for the photos were aligned.
– Jessi Frey
I saw the work you guys have been doing with other brands and I knew from the beginning you are the right designer for me. The process was fun and inspiring, and I love the outcome - it’s beautiful! Thank you so much Visuable!
— Laura Malek, Founder of The Sage Wellbeing
Lidia delivered an excellent branding package for me and the education I’ve taken away from the workshops and working with Lidia has made me so much more aware. I would and have already recommend Visuable as the go to company for anything around Branding/Design!
— Guy Procter, Founder of Engagement Cam
I cannot recommend Lidia and her team highly enough. They take you step by step to arrive at a clear vision of your brand. Lidia can magically translate ideas that might not have fully formed yet into something tangible that feels/looks exactly like you’ve envisaged it.
— Nadine Siebdrat, Wellbeing Practitioner and Coach
Partnering with the Visuable team means more than just getting a brand identity, it means getting a strategic identity designer partner focused on your brand vision and dedicated to your business success. Here’s why we stand out:
Inka
SENIOR Design Lead
Inka channels her artistic expertise into visually striking brand identities, drawing on 8 years of experience to create a distinct look that embodies your brand’s true spirit.
Noemi
Senior Design Expert
Noemi combines creative thinking with strategic insight, using her 6 years of experience to develop brand identities that connect instantly with your audience and build lasting loyalty.
Carmen
SENIOR Design Expert
Carmen’s mastery of graphic arts and illustration shines through in her brand creations, shaped by 6 years of experience capturing the heart of a business in a powerful, visual way.
Eleni
Design Specialist
Eleni weaves architectural precision into brand design, bringing 4 years of experience to creating cohesive visual styles that communicate your story with clarity and impact.
Get inspired by real stories of how our designs have made a difference for brands like yours.
Got questions? We’ve got answers!
Check out our FAQ section to learn more about how our brand identity design services can help you achieve your business goals.
Brand identity design shapes how people recognise and connect with your brand. It includes logos, colours, fonts, as well as the overall style and tone of your brand. A strong brand identity helps you stand out, build trust, and create a lasting impression with your audience.
Logo Designs: Includes the primary and secondary logo, symbol, and a favicon.
Typography Selection: Up to three complementary font styles that align with your brand and website.
Colour Palette: A cohesive palette of up to six colours tailored for your brand and website.
Brand Guidelines: A professional guide detailing all aspects of your brand identity, including logo variations, colour codes, font names, and other essential elements.
Social Media Banners and Templates: Designs tailored for up to three social media platforms, including banners for profiles and templates for posts.
Custom Brand Graphics: Unique design elements derived from your logo, perfect for enhancing your website and creating other branded materials (business cards, pitch decks, etc).
Branded Letterhead Design: A professional letterhead for official communications.
Three Phases of Design: A structured process for creating and refining your brand, ensuring it becomes the perfect representation of your business.
Three Project Progress Calls: Dedicated sessions with our designer to review the current stage, provide feedback, discuss your needs, and outline the next steps in the process.
Complete Identity Package: from USD1895
Essential Identity Package: from USD1295
You can see our standard packages in the price table above. If you’re looking for a more personalised solution, we’d love to chat. Book a free consultation, and we’ll create a custom quote based on your specific goals.
We begin with an in-depth brand discovery questionnaire to uncover your brand’s essence, core values, and the characteristics of your ideal audience. This is followed by an onboarding call, where we dive deeper into your vision, goals, and what makes your brand unique. Using these insights, we’ll craft every element — your logo, colour palette, typography, and overall design style — to not only reflect your brand’s personality but also resonate with your target audience.
Onboarding Call: We explore your brand’s essence, dreams and goals.
Brand Planning: We create a brand concept for your brand design style.
Design Phases & Feedback: You’ll see logo, colour and typography concepts, connect with us during progress calls, and guide us with feedback.
Final Delivery: We wrap everything into brand guidelines and hand over your design files.
Visit the How It Works page to know more about our process.
Absolutely. If you’re attached to the core of your brand but feel it needs a modern refresh, we’re here to help. Whether it’s updating your logo, refining your colour palette, or refreshing your typography, we’ll enhance your brand’s look while preserving the unique elements that make it recognisable and meaningful to your audience.
A strong brand identity helps in making your business memorable. It ensures that your audience can easily recognise and recall your brand, even in a crowded marketplace. By creating a cohesive and professional presence across all platforms — whether online or offline — it builds trust and credibility with your customers.
Yes, logo design is a core component of all our brand identity packages. All of our packages include multiple logo designs — primary, secondary, symbol, and favicon to cover all possible use cases.
Essential Package: about 2-3 weeks.
Complete Package: about 3-4 weeks.
Absolutely. We take pride in the brands we’ve helped create and refresh. You can explore our portfolio to see a variety of successful brand identities we’ve designed, showcasing our ability to capture unique visions and bring them to life with cohesive and impactful designs.
We offer up to three rounds of revisions as standard to ensure your designs are perfectly tailored to your vision.
We believe collaboration is key. During our process, we’ll discuss any ideas, preferences, or inspirations you bring to the table while also sharing our own creative concepts. Together, we’ll explore options, refine ideas, and shape a brand identity that feels authentic, unique, and perfectly aligned with your vision.
Yes, absolutely. Once the project is complete, we’ll deliver all the final design files in various formats, ensuring you have everything you need. These files will be ready for you to start using immediately, giving you full access to your new brand assets.
While we appreciate the creative possibilities of AI, our team doesn’t work directly with AI-generated logos. Most AI-designed logos don’t come in workable formats like scalable vector files, which are essential for editing and professional use.
AI tools also pull inspiration from existing designs online, meaning your logo might accidentally include elements from other copyrighted work. This can create problems when it comes to building a unique and legally safe brand identity.
On top of that, AI-generated logos often have design issues like unrealistic elements, inconsistent layouts, or even grammatical mistakes, making them difficult to refine and use effectively.
We’re happy to use an AI-generated logo as inspiration to understand your vision. However, for a high-quality, unique, and fully functional design, we recommend working with us to create something custom and original for your brand.
If you would like to explore how we can help, schedule your FREE consultation here.
Visuable was fantastic to work with and one of the best interactions I have had with any brand/company! To me, this was a model of how to understand a client's needs and how the creative process should go.
— ERIC SHADD, FOUNDER OF THRIVALITY