Case Study: Squarespace Website Design in Bristol | Jen Wagstaff
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Jen Wagstaff is a Director of Creative Mind, a sales training company that translates the mindset, techniques and habits of top performers into practical tools to help you stop winging it and start getting more quality clients.
When Jen started her company 2 years ago, she initially built her own website using pictures taken on holidays and all sorts of occasions. The DIY website allowed Jen to get her company out there but once she reached a certain level of success, she felt her website and images weren’t representing her company at the standard it had grown to – since Jen was now a Sales Coach to top Sales Executives and Directors of large companies, the website really needed to start looking the part.
Jen contacted Lidia with a very simple brief: “I want my website to look piping hot of course, so I thought of you first”
Visuable specialises in helping companies stand out online with highly impactful visual personalities and sleek contemporary websites so Jen’s brief was right up our street!
We’ve worked with Jen to first establish what her desired visual brand identity is. This was done through our Brand Clarity session. We conducted a deep insight Brand interview to find out all about Jen’s needs, wants, dreams and aspirations that she has for her business.
Once we established what Jen was looking to achieve on the business front, we moved to working on creative ideas. We asked Jen to prepare a Pinterest board with examples of design styles and images that she liked – as we always like to make sure that we have an exact understanding of how our clients want their new brand to look and feel like, after all, they know their business best.
The final part of the brand development process was a creative brainstorm exercise where we asked Jen to tell us about her lifestyle and her personality. Here at Visuable, it’s always important to us to express our client's identities in the most authentic way.
The result of our branding session was a totally unique storyline that formed the basis Jen’s photo-shoot and website design brief. One that would authentically tell the story of Jen’s new brand and represent her company in the best possible way.
After the photos were done, we worked with Jen to rebuild her website to make it look “piping hot”, easy to navigate and build credibility with her ideal customers. The improved look has allowed Creative Mind to access and identify with bigger clients.
One of Jen’s objectives was to increase conversions from her digital marketing efforts. Jen writes brilliant and super funny articles where she offers top sales advice but she had trouble getting people sign up to her newsletters which meant she wasn’t reaching many quality leads. We suggested a few improvements to help increase the sign-up rate.