Personal Branding and Website | Ismene Cole
A journey of transformation.
It wasn't just a new website, it enabled me to rediscover my vision, what I was passionate about, who I wanted to become and what I wanted my message to be.
— ismene cole
Brand Identity Design
After 6 years running my counselling business, I felt a call to change how I worked. I have grown a huge amount, both personally and professionally, since I started my first business so I really wanted the re-brand to represent who I am now. I had been thinking about what my next step was for a while, so decided to go to a workshop that Lidia ran. It was like she was speaking to me; she understood the process that I was going through and the vision that I wanted to achieve.
It was a much bigger process than I had imagined. It took me on a journey of transformation. It wasn't just a new website, it enabled me to rediscover my vision, what I was passionate about, who I wanted to become and what I wanted my message to be.
Collaborating with others, I needed to get really clear on how to communicate what I wanted to create and as I can be a perfectionist, at times this was hard. Being able to talk to Lidia and the team enabled me to work through and gain clarity.
I found the branding questions really powerful in giving me insight and a foundation to work with. At the beginning I couldn't answer all of the questions; leaving an established business meant I had to rethink my existing vision and create a new way to work. However, as time went on, those questions supported me in evolving, a process that continues.
Having a cohesive brand design kit and a bank of images that I can use to create a consistent visual theme throughout all my content has been incredibly useful and has reduced my social media scheduling time.