Case Study: Brand Design, Photo-Shoot and Web Design in Bristol | Heidi Saevereid


Artistic | Quirky | Intellectual

Visuable was recommended to me, and I wasn’t disappointed! I’m super happy with both the process and the outcome.
— Heidi Saevareid, Author and Writer

Brand Vision

Heidi is a highly acclaimed and award-winning author, translator and literary critic from Norway but is now living in beautiful Bristol. Although Heidi has had many successful years in the writing, she didn't really have a great online presence. We helped Heidi develop her personal branding as a writer, in addition to her logo/graphic design, photography and website design. 


"The big idea is quite simple, really. Doing what I do now, which is writing, but reaching a bigger audience. I also want to expand and not just write fiction, but also non-fiction and journalism. I want to do all this at an international level."

Creative Brand Vision

The overall feel Heidi wanted to translate was: artsy, literary and Scandinavian. We also wanted the brand moodboard to be bold, intellectual and open-minded. 

Heidi Sevareid (1).jpg

Brand Design Package

This is a showcase of the Brand Design assets we created for Heidi. As part of the Brand Design Package, we create:

- Primary logo, secondary logos & website favicon
- Colour Palette with 6 brand colours and all colour codes
- Typography set with headings, body and accent fonts + files
- A sample text paragraph style for your website and documents
- 4 Brand graphics and pattens to add character to your brand
- Social media templates kit with 6 design styles
- 3 rounds of amendments throughout the process
- Complete brand style guidelines document



Brand Photo-shoot with Visuable


What inspired you to start your business? 

As an artist, I can't really look back on a starting point. I've always been writing, and I'm glad that someone wants to publish it! As for the other things I do (translations, giving talks, editing etc), I more or less drifted into it, or it is a part of being a writer. Doing freelance work allows me to control my own time (most of the time!), and it gives me the flexibility that I need to be able to write books. I wanted to have an online presence. I did have a blog, but I no longer felt like it represented me. I wanted something professional.


Brand Photo-shoot


The Result? 

We worked with Heidi to create unique brand design inspired by her tattoos, iconic photos that showcase who she is, without having to say a single word and a bi-lingual website with a blog that allows her to communicate effectively with both Norwegian and UK audiences. Here is what we've came up with:

Lidia was imaginative, thorough and professional, and she very quickly understood what I wanted, even when I wasn’t being very clear myself!

Are you looking for a new Squarespace web design?

If like Heidi, you would like your website to reflect your brand personality, have a look at our Squarespace website design package:



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