Case Study: Brand Design, Photo-Shoot and Web Design in Bristol | Heidi Saevereid
Artistic | Quirky | Intellectual
Heidi is a highly acclaimed and award-winning author, translator and literary critic from Norway but is now living in beautiful Bristol. Although Heidi has had many successful years in the writing, she didn't really have a great online presence. We helped Heidi develop her personal branding as a writer, in addition to her logo/graphic design, photography and website design.
"The big idea is quite simple, really. Doing what I do now, which is writing, but reaching a bigger audience. I also want to expand and not just write fiction, but also non-fiction and journalism. I want to do all this at an international level."
Creative Brand Vision
The overall feel Heidi wanted to translate was: artsy, literary and Scandinavian. We also wanted the brand moodboard to be bold, intellectual and open-minded.
Brand Design Package
This is a showcase of the Brand Design assets we created for Heidi. As part of the Brand Design Package, we create:
- Primary logo, secondary logos & website favicon
- Colour Palette with 6 brand colours and all colour codes
- Typography set with headings, body and accent fonts + files
- A sample text paragraph style for your website and documents
- 4 Brand graphics and pattens to add character to your brand
- Social media templates kit with 6 design styles
- 3 rounds of amendments throughout the process
- Complete brand style guidelines document
Brand Photo-shoot with Visuable
What inspired you to start your business?
As an artist, I can't really look back on a starting point. I've always been writing, and I'm glad that someone wants to publish it! As for the other things I do (translations, giving talks, editing etc), I more or less drifted into it, or it is a part of being a writer. Doing freelance work allows me to control my own time (most of the time!), and it gives me the flexibility that I need to be able to write books. I wanted to have an online presence. I did have a blog, but I no longer felt like it represented me. I wanted something professional.
We worked with Heidi to create unique brand design inspired by her tattoos, iconic photos that showcase who she is, without having to say a single word and a bi-lingual website with a blog that allows her to communicate effectively with both Norwegian and UK audiences. Here is what we've came up with: