Case Study: Brand Design, Photo-Shoot and Web Design in Bristol | My Soul Space
Fresh | Relaxing | Soulful
My Soul Space offers a deeply nurturing and safe space for individuals who are experiencing pain, stress or overwhelm. The founder, Victoria Earle uses inspirational coaching, energetic and hands on healing and intuitive readings to help you alleviate pain and suffering and regain calmness, balance and happiness in your life.
Creative Brand Vision
Victoria imagined a brand that feels fresh, relaxing and soulful with calm and peaceful colour theme, fresh plants, flowers, crystals and inspiring environments. Victoria wanted a brand that is stylish and contemporary and that will attract busy people who are looking for relaxation and healing.
Brand Design Package
We translated her vision into a colour scheme that combines deep teal and blue tones to compliment the calm salmon and soft pinks. The outcome is a perfectly crafted delicate logo design, custom graphic backgrounds that add personality to her website and social media accounts and a colour palette that's instantly resonant and recognisable. Victoria needed business cards and flyers to promote her business in the real world which we've created taking the inspiration from her website so that both online and offline brand presence is cohesive and beautiful.
Brand Photo-shoot with Visuable
Vicky wanted brand photos that reflect the real her so that her customers can get an instant feel for who she is and how it's like to work with her. We worked with Vicky to understand how she goes about her daily life in her business - from working with clients in her practice room, through working behind the scenes at her favourite cafe to wandering around Clifton Village on a day off. We suggested outfits that tie in with Vicky's brand colours to ensure that the photos blend in perfectly with her website design and also give off the 'branded' feel even when viewed on their own.
Web Design Package
Victoria wanted her website to reflect her practice and her personality. It was also important to make sure the potential client has a relaxing and pleasant experience from the very beginning. We designed the website around her gorgeous brand photographs and bespoke graphics placed on multiple different layers creating depth and an illusion of floating. The header of her website matches the green in Vicky's dress creating a perfect juxtaposition of designed and real-life elements.
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