10 Best Branding Quotes


A brand. It can be a logo, a symbol or even a slogan, but above all it is an identity and a reputation . A positive image that we want to keep in order to move forward.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” As Amazon's founder Jeff Bezos said, a brand is the very identity of a company.

As you know, at Visuable we believe that an infinite list of elements can influence your brand. The way you look online and offline, the way you hold yourself and even the way you act on a daily basis establish and define the image and reputation that people hold about you in their mind.

Nowadays, companies want to create a strong brand that will be immediately identified.  Branding process is therefore used to help companies define their values and essence and establish a positive image, familiarity and recognition within the marketplace.

The best business leaders know very well how to define, create and grow their brand. We also would like you to know how to grow your brand in order to gain recognition as a great service provider and entrepreneur that you are!

Thanks to the use of the Internet, it is now possible to draw inspiration from the brand image of the world's largest companies. That's why we have chosen 10 out of hundreds of branding quotes to inspire you to create and develop a brilliant brand.


Our 10 favourite Branding Quotes



If people believe they share values with a company, they will stay loyal to the brand.
— Howard Shultz, CEO of Starbucks

 This can not ring more true. People buy from brands whose values and beliefs they share. This means it's even more important to showcase your values through your brand image, so that you attract more people like them!


Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability
— Jason Hartman, author of “Become the Brand of choice

This really emphasises the importance to create a strong personal brand. Your personal brand is you - and you’re in full control over it. Ensure to display what kind of person you are to your audience. You’re building a positive experience in their mind thus your personal brand equity grows.


Products are made in a factory but brands are created in the mind
— Walter Landor

Brand is something that doesn’t belong to you. It belongs to the viewer - the person who experiences you or your company. You have to work really hard for their experience to be positive.


If people like you they will listen to you, but if they trust you, they’ll do business with you 
— Zig Ziglar

We all want to work with people who we know, like and trust. This one is especially important and can tip the odds in your favour. Showcasing case studies, testimonials and customer reviews within your online presence can help you enhance your trust factor.


Your brand is the single most important investment you can make in your business
— Steve Forbes, editor in chief of Forbes Magazine


We really like that one because this is exactly what we believe - marketing is what brings your customers to you, branding is what helps you keep them. Branding is a long term investment but one that will help you reap the rewards for many years to come!


Branding is the process of connecting good strategy with good creativity
— Marty Neumeier, author of “the Designful company”

This one is always a winner! At Visuable we combine brilliant strategy with amazing creativity to create brand experiences that delight and inspire.


Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception
— Ashley Friedlein

Everything you do or say contributes to that sum of experience. Make everything you do count!



Identity is cause; brand is effect, and the strength of the former influences the strength of the latter
— Larry Ackerman

Identity is your internal voice. Brand is the external expression of that voice translated into an experience of the one who is watching, listening or feeling your brand.



A great brand is a story that is never completely told.
— Scott Bedbury

Yes that’s correct! Your brand is fluid! Its evergreen and ever-evolving - you can never be finished with it. Your brand changes and progresses as your business grows. If you keep your brand the same for too long, it will look like your business has become stagnant.



Your brand is what people say about you when you are not in the room
— Jeff Bezos, Founder of Amazon

Saving the best till last. This is probably the most famous brand quote. Make sure that you always act in a way that gives people good things to say about you when you’re not there!


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Everyone is capable of creating a service or product, but only willing and determined business leaders know how to create an effective brand.

Visuable is here to help you design your brand and make it work for your business! If you don't know how to do it or where to start, we have a Brand Audit Quiz to help you to figure out exactly that! The quiz will also allow you to move forward and evolve at your own pace.


Get in touch!

If you would like some professional help from a team of digital branding experts, you can talk to us directly and we will be happy answering any of your questions or simply having a chat.


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You can also check out our blog article:  "What is a brand and how do I create one"? where you’ll find the complete process explaining how to go about creating a brand.